January 19, 2022

#Showthelove to LTCH and RH Residents in NSM

#ShowTheLove to Long-Term Care Homes and Retirement Homes in North Simcoe Muskoka 

The North Simcoe Muskoka Specialized Geriatric Services (NSM SGS) program is encouraging North Simcoe Muskoka residents, groups and organizations to participate in a campaign aimed at lifting the spirits of those living and working in long-term care and retirement homes.

COVID-19, and the Omicron variant, has impacted everyone but especially older adults in long-term care homes and retirement homes.

“For nearly two years, older adults in care homes have been limited in the way they can interact with family and friends as a result of COVID-19 and ongoing restrictions. For many, activities in their homes have been reduced or stopped again to minimize the risk and spread of Omicron. This has resulted in isolation and a real sense of loneliness for so many residents and their loved ones,” says Sandra Easson-Bruno, Director of the NSM SGS program.

Last year, the first #ShowtheLove campaign was an overwhelming success with so many people and partners joining in around our region. It brought hope and joy to many of those living and working in these care homes. Because of that, the NSM SGS program is asking local communities to join the campaign for the second year. Join us the week of February 14th – 18th

  •  Participate in our social media campaign and post a video message, photo, letter or piece of art to social media channels, using #ShowtheLove and #NSMSGS between February 14 - 18. The messages will be sent to care homes and shared on various social media channels in a compilation video.
  •  Write letters, draw pictures and/or make small signs of support and encouragement for residents and staff and deliver them to a care home in your community. Mark them as #ShowTheLove and remember to mask and physically distance when you drop them off!
  •  McLaren Art Centre will partner with NSM SGS to help collect and distribute cards, encouraging local students to take part.


According to the Public Health Ontario Daily Epidemiological Summary, from the period January 15, 2020 to January 16, 2022:

  • At least 150,784 individuals age 60+ have been identified as having COVID, representing 15.8%of all cases.
  • 9,733 individuals age 60+ have died from COVID, representing 91.6% of all COVID-related deaths.
  • 2,002 Long-Term Care Homes and 1,260 Retirement Homes in the province have been declared in outbreak.
  • 18,984 residents and 8,632 health care workers in long-term care homes have been identified as having COVID. There have been 4,112 deaths in LTC residents (representing 38.7% of all deaths) and 10 health care worker deaths attributed to COVID.

For information, or to arrange a virtual or phone interview about the initiative, contact:

Sandra Easson-Bruno, Director, North Simcoe Muskoka Specialized Geriatric Services seasson-bruno@nsmsgs.ca

Tel: 705-417-2192 x5102

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